Russian fashion industry stalls

RUSSIA / FSU POLITICS - In Brief 02 Jan 2019 by Alex Teddy

In 2018 the Russian market for fashion stagnated after several years of growth. Sales totaled RUR 2.6 Trillion. Inflation has led to consumer goods rising 4% in price. Falling incomes have led to consumers switching to mass market brands. This is true of clothes, shoes and accessories. Modis, Austin and Gloria Jeans are some of the brands that have been doing better as consumers turn to them and turn away from costlier brands. People are buying more at discount centers and waiting for sales. Zenden (a shoe brand) is doing better in 2018 than the year before because it is mid market. Russian clothes manufacturers have been hit by the rise of the USD because they buy fabrics, fibers and accessories abroad.

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